Solvaderm Skincare

Solvaderm, a leader in medical-grade skincare, brings a pharmaceutical approach to skin science through formulations developed by a team of renowned dermatologists and skincare experts, seeking to expand their loyal customer base while driving online sales of their award-winning serums, treatments, and anti-aging products.

Challenge

To increase conversion rate, AOV and retention.

Solution

A comprehensive eCommerce optimization strategy built around personalization, retention, and revenue acceleration. Conversion rates were improved through structured A/B testing, heatmap analysis, and UX enhancements across websites, landing pages, and checkout flows.

Rebuy was implemented to deliver personalized cross-sells and upsells at critical points in the customer journey, increasing average order value. A robust retention strategy was developed using Recharge subscriptions and Loyalty Lion rewards to maximize customer lifetime value.

OctaneAI quizzes were introduced to personalize product recommendations, fueling a high-performing Meta and Criteo advertising campaign. Attentive SMS was deployed across Shopify sites and WordPress landing pages to unlock a significant new revenue channel, while Tolstoy social AI and Yotpo reviews were added to product pages to build trust and improve on-site conversion.

Results

Conversion rate increased by 28% in a single round of improvements, with funnel friction points systematically eliminated through ongoing analytics tracking of CVR, RPV, AOV, and LTV. Average order value grew through strategic upsell and cross-sell personalization, while customer lifetime value more than doubled as a result of the subscription and loyalty programs. The Meta and Criteo advertising campaign achieved an ROI of 3X+, and SMS revenue skyrocketed by over 10X following the Attentive platform rollout — one of the most impactful channel wins of the engagement.

From The Creative Director

“Tiffany is an absolute marketing powerhouse. She is a natural leader that can oversee and direct all components - development, marketing and creative - with a unified vision and a strong roadmap for success. Turn her loose and watch the results roll in.”