Phoenix Beach Buggy

Phoenix Beach Buggy, a premium manufacturer of heavy-duty beach carts built for families who want to haul more and stress less, sought to modernize their digital presence and grow online sales through a stronger eCommerce foundation and multi-channel marketing strategy.

Challenge

To modernize an outdated web presence, improve search visibility, and build scalable digital marketing channels to drive consistent revenue growth for a premium beach cart brand.

Solution

After 12 years of partnership, the existing WordPress website was migrated to Shopify to create a faster, more conversion-optimized storefront built for eCommerce growth. SEO updates were implemented across the site to improve search rankings and dramatically increase organic traffic. Google Ads campaigns were developed and managed to drive steady new customer acquisition, while a targeted email marketing program was built out to nurture existing customers and generate repeat purchases throughout the season.

Results

The Shopify migration delivered immediate and lasting impact, doubling overall revenue from the previous WordPress platform. SEO improvements drove a 5X increase in site traffic, significantly expanding the brand's organic reach and reducing reliance on paid channels alone. Google Ads and email campaigns continued to be meaningful revenue contributors, creating a well-rounded, multi-channel digital presence that has sustained growth for one of the longest-standing client relationships in the agency's history.

From The Client

“These guys have built such a strong relationship with our organization that we consider them an extension of our IT department. We always know that excellent service is just a phone call or e-mail away and that we will receive the same level of attention they always provide that makes us feel like we're their top priority.”